With the David Beckham Bodywear collection now available in H&M stores, the retail giant, known for its low-costing fashionable duds, has decided to release new images and a commercial promoting the line. Shot in the same black and white photography as the label's first release of imagery, this new commercial focuses on the soccer star's best assets: his ability to model a good pair of underwear that is.
Fans of Beckham will certainly appreciate all the close-up shots of the celebrity's...underwear, and will be rushing to H&M stores to get their hands on their very own piece of Beckham after watching this steamy ad. So why not prepare for Super Bowl Sunday the way a fashionisto does, and buy yourself a pair of these sporty, yet sexy skivvies from the David Beckham Bodywear collection?
Sport Star Underwear Campaigns (UPDATE)
The David Beckham Bodywear Makes its Launch at H&M
Trend Themes
1. Athlete Underwear Campaigns - Athlete-led underwear campaigns will become more popular, focusing on sports performance as well as style.
2. Celebrity-endorsed Fashion Lines - Celebrities will continue to partner with fashion brands to release their own clothing and accessories lines.
3. Branded Underwear Lines - More clothing retailers will start introducing branded underwear lines for men and women to compete in the underwear market.
Industry Implications
1. Sportswear - The sportswear industry can partner with athletes to create performance-based underwear collections.
2. Fashion - Fashion brands can collaborate with popular celebrities to create exclusive fashion lines that cater to their followers.
3. Retail - Retailers can create their own branded underwear lines to increase revenue and compete in the apparel market.