OkCupid's Dating During the Playoffs infographic spotlights a series of fun dating stats that are geared towards hockey fans and the platform's Canadian members. Released just in time for tonight's the Toronto Maple Leafs' game 7 against the Boston Bruins, this infographic highlights survey results that aim to strengthen existing relationships and make new ones more fun.
OkCupid's list explores how "healthy competition can make a healthy relationship," and reveals that only 3% of Canadians consider a partner's allegiance to an opposing team a dealbreaker. Other topics discussed include a toss-up surrounding the Kiss Cam at most hockey games. While 51% feel the Kiss Cam is embarrassing, the remaining 49% find it exciting and intriguing. The infographic also compares survey results surrounding playoff beards and their appeal, a sport's bar's popularity as a first date spot along with daters' feelings about wearing a hockey jersey year-round vs. only seasonally.
Hockey-Inspired Dating Stats
This OkCupid Infographic Shares Dating Tips for Hockey Fans
Trend Themes
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Hockey Fan Dating — Opportunity for dating platforms to create specific features and filters for hockey fans to connect with like-minded individuals.
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Sports-based Relationship Bonding — Opportunity for businesses to create events and experiences based on sports fandom to increase connection and bonding between partners or potential partners.
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Unconventional Date Spots — Opportunity for businesses to market unique date spots such as sports bars for couples looking for an exciting and fun experience.
Industry Implications
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Online Dating — Online dating platforms can tap into the hockey fan market with specialized features and filters.
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Sports Event Planning — Sports event planners can host events that create bonding experiences for sports fan couples or singles.
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Hospitality — Sports bars and other non-traditional date spots have the opportunity to market themselves to couples looking for unconventional and unique experiences.