The 'DatePlay' app uses interactive games to try to understand the user's personalty before recommending potential matches. Vana Koutsomitis is the founder of the app and wanted to add games into the interface to engage users for longer periods of time compared to the other dating apps on the market.
DatePlay users will have to take a quick personality game before they're able to find any matches on the app. The "Buzzfeed-style quiz" is to determine the user's personality traits before providing matches based on personality for the user to swipe left or right on. The app also lists a compatibility component when it provides a match for users. The app is specifically targeted at the 18 to 24 year old age group of Millennials.
Game-Based Dating Apps
The 'DatePlay' App Uses Games to Analyze Personalities Before Matching
Trend Themes
1. Game-based Dating - Disruptive innovation opportunity: Develop game-based dating platforms that use interactive games to analyze personalities and enhance user engagement.
2. Personality Analysis - Disruptive innovation opportunity: Create personality analysis tools and quizzes that can be integrated into various applications and platforms for personalized recommendations.
3. Enhanced User Engagement - Disruptive innovation opportunity: Design interactive interfaces and features that keep users engaged for longer periods of time to differentiate from competitors in the dating app market.
Industry Implications
1. Online Dating - Disruptive innovation opportunity: Combine traditional dating apps with gamification elements to create a more interactive and engaging user experience.
2. Personality Assessment - Disruptive innovation opportunity: Develop personality assessment tools that can be utilized in various industries for personalized recommendations and matching.
3. Mobile App Development - Disruptive innovation opportunity: Innovate mobile app development by incorporating gaming elements to enhance user engagement and retention.