Cao Fei’s Dash exhibition presents a multimedia installation combining video, photography, virtual reality, documentary footage, and archival material. Developed over three years of research across rural regions in China and Southeast Asia, the project documents the transformation of agriculture through emerging technologies. The exhibition assembles large-scale installations and image-based works that examine automated farming systems, data-driven processes, and changing labor conditions across agricultural landscapes.
Cao Fei’s exhibition is installed within the Podium at Fondazione Prada’s Milan venue, occupying a central exhibition space across multiple levels. The project includes constructed environments such as agricultural stations, storage structures, and simulated field conditions integrated with digital interfaces. The exhibition runs from April 9 to September 28, 2026, as part of the institution’s annual program of contemporary art presentations.
Multimedia Agriculture Exhibitions
Cao Fei's Dash exhibition opens at Fondazione Prada Milan
Trend Themes
1. Multimedia Agricultural Storytelling - A convergence of video, photography, archival footage and documentary forms is enabling new narratives that reframe farm transformation for urban and global audiences, creating pathways for platforms that monetize contextualized agri-cultural content.
2. Automated Farming Visualization - Visual representations of automated systems and data-driven processes are making invisible operational flows legible, opening possibilities for analytics-driven interfaces that translate sensor and drone data into strategic decision tools.
3. Immersive Agri-tech Simulations - Virtual reality and constructed environments are replicating field conditions and labor scenarios at scale, suggesting opportunities for simulation-based training, remote supervision, and testing of automated equipment in risk-free digital replicas.
Industry Implications
1. Exhibition and Cultural Institutions - Museums and galleries are evolving into hybrid production sites that combine research, technology and storytelling, presenting potential for revenue models centered on experiential ticketing, licensing of archival media, and branded content partnerships.
2. Agritech and Precision Farming - Farms integrating automation, sensors and data pipelines are shifting labor profiles and operational models, indicating demand for interoperable platforms that aggregate diverse hardware and translate telemetry into actionable farm-level intelligence.
3. Digital Content and Virtual Reality Production - Studios and production houses that blend documentary practice with immersive tech are generating new IP formats, pointing to commercial prospects in bespoke simulation services, serialized immersive documentaries, and enterprise training modules.