Nothing can be more wicked than pimping your ride, and if you enjoy that concept, the bold intellectual in you can appreciate the Dartz Chess R8.
Created by a Russian tuner Dartz, the Dartz Chess R8 boasts a beautiful shade of purple with a unique checkered pattern. If there was any doubt that the original R8 wasn't stunning enough, this specialty design definitely gives it that extra kick!
Implications - With the economic downturn a thing of the past, consumers are drawn to objects that express their sense of security in a grandiose manner. A new group of wealthy professionals is particularly eager to appropriate symbols to display their social status. Companies should focus on providing this group with products that go a step beyond expectation.
Checkered Luxury Cars
The Dartz Chess R8 is a Patterned Power Vehicle
Trend Themes
1. Luxury Car Customization - The trend of consumers personalizing their luxury cars is growing, creating an opportunity for companies to offer unique customization options.
2. Patterned Car Designs - The popularity of patterned car designs, such as checkered or striped, is on the rise, presenting an opportunity for car manufacturers to offer limited edition models.
3. Display of Social Status - Consumers are increasingly interested in products that display their social status, inspiring companies to create luxury goods that offer a sense of exclusivity.
Industry Implications
1. Automotive Industry - Car manufacturers can capitalize on the trend of patterned car designs to offer limited edition luxury models.
2. Luxury Goods Industry - The demand for products that display social status provides an opportunity for luxury goods companies to create exclusive and personalized products.
3. Customization Industry - The trend of luxury car customization presents an opportunity for companies to offer unique and personalized services to affluent customers.