New Balance introduces a new iteration of the 1400 sneaker model in a colorway that is entitled 'Dark Evergreen.' The palette is predominantly full of earthy hues. It details the silhouette with elegant hues on top of a soft suede material for a casual look.
There are five shades that make up the new colorway, including navy blue, silver, tan, green, and wheat. The toe box and mudguard see the navy blue hue. Color blocking details continue as deep forest green is seen on the medial and lateral quarter panels. Tan makes up the collar and the heel is complete in a muted gray hue, rounded out with a wheat tonal heel tab. White leather makes up the tongues and the collar liners.
Colorblocking Neutral Tonal Sneakers
New Balance Unveils the 1400 Sneaker in a Dark Evergreen Hue
Trend Themes
1. Earthy-hued Sneakers - Opportunity for athletic footwear companies to innovate with colorways that incorporate earthy tones.
2. Suede Sneakers - Opportunity for footwear companies to create more casual looks using soft suede material for their sneakers.
3. Color-blocked Sneakers - Opportunity for companies to attract consumers with unique and colorful designs that combine different hues and shades in unexpected ways.
Industry Implications
1. Athletic Footwear - Companies in the athletic footwear industry can take advantage of this trend by launching new collections that feature earthy hues, suede material, and unique color-blocking designs.
2. Fashion Retail - Fashion retailers can capitalize on the trend by showcasing outfits that complement the colors and aesthetic of the sneakers, creating a cohesive look for their customers.
3. Streetwear - Streetwear companies can differentiate themselves by integrating earthy hues and unique color-blocking designs into their collections, providing fresh and unique options for their customers.