The Enlightened x AWMH vanilla dark chocolate ice cream bar has been created in partnership with iconic heavy metal band Metallica's nonprofit organization to help raise funds for a good cause.
The treat is a limited-edition offering that boasts a guitar-shaped profile that has vanilla ice cream on the inside alongside a dark chocolate coating. The treat is arriving at Sprouts Farmers Market, Wegmans and more retailers in the US where shoppers can pick up a box of four for $6.99. Every sale of the product will see the All Within My Hands (AWMH) nonprofit using the funds to support local food banks.
CEO and Founder of Enlightened Michael Shoretz spoke on the Enlightened x AWMH vanilla dark chocolate ice cream bar saying, "We are thrilled to be partnering with All Within My Hands to create a product that not only brings joy to taste buds but also helps to make a positive impact on the lives of individuals facing food insecurity, a mission we have supported through our company history."
Charitable Ice Cream Bars
The Enlightened x AWMH Vanilla Dark Chocolate Ice Cream Bar is Tasty
Trend Themes
1. Limited-edition Ice Cream Treats - The collaboration between Enlightened and AWMH to create a limited-edition ice cream bar presents an opportunity for disruptive innovation in the frozen dessert industry.
2. Partnerships with Nonprofit Organizations - The partnership between Enlightened and All Within My Hands demonstrates a trend of businesses collaborating with nonprofit organizations, offering potential disruptive innovation opportunities in the philanthropy sector.
3. Support for Local Food Banks - The use of funds raised from sales by AWMH to support local food banks highlights a trend of companies actively contributing to food security initiatives, suggesting disruptive innovation opportunities in the food distribution industry.
Industry Implications
1. Frozen Dessert Industry - The collaboration between Enlightened and AWMH to create a limited-edition ice cream bar presents an opportunity for disruptive innovation in the frozen dessert industry.
2. Philanthropy Sector - The partnership between Enlightened and All Within My Hands demonstrates a trend of businesses collaborating with nonprofit organizations, offering potential disruptive innovation opportunities in the philanthropy sector.
3. Food Distribution Industry - The use of funds raised from sales by AWMH to support local food banks highlights a trend of companies actively contributing to food security initiatives, suggesting disruptive innovation opportunities in the food distribution industry.