Daisy Lowe wannabes need to raid the retro and burlesque stores and get some glittery tassels for their home catwalks. Daisy Lowe worked a crowd that included Kelly Osborne and Kate Moss to introduce a new fragrance for Agent Provocateur. Daisy Lowe recently took over from Kate Moss as the new face of the luxury lingerie line.
Implications - Since the recession, consumers have felt the urge to "peacock" -- get noticed and stand apart from the crowd. Consumers are doing this in a variety of ways including dressing in more provocative manners. Applying this idea to other industries, businesses will surely appeal to those who want to standout (without paying an arm and a leg).
Burlesque Fashion
Daisy Lowe for Agent Provocateur (UPDATE)
Trend Themes
1. Retro-inspired Fashion - There is an opportunity to cater to consumers who want to dress in more provocative and unique styles by offering retro-inspired clothing and accessories.
2. Luxury Lingerie and Fragrance - The success of Agent Provocateur's fragrance and lingerie line featuring Daisy Lowe suggests that there is a potential for growth in the luxury lingerie and fragrance industries.
3. Peacocking Lifestyle - As consumers continue to seek ways to stand out and express themselves, there is an opportunity for businesses in various industries to cater to this peacocking lifestyle trend.
Industry Implications
1. Fashion Retail - Retailers can benefit from offering retro-inspired fashion items in their stores to attract consumers who want to dress in unique and provocative styles.
2. Luxury Fragrance - The success of Agent Provocateur's new fragrance featuring Daisy Lowe suggests that there is a potential for growth in the luxury fragrance industry.
3. Lingerie Retail - The popularity of Agent Provocateur's lingerie brand featuring Daisy Lowe suggests there is an opportunity for growing sales in the luxury lingerie industry.