The Daily Paper Spring/Summer 2019 capsule is designed with inspiration drawn from the concept of vulnerability and digital age. The Amsterdam-based fashion label emphasizes the importance of our personal data and the need to "protect ourselves and our freedom with the power of privacy in a time where we question if it even still exists." The label is often recognized for its 'against the grain' approach to many concepts, this time it challenges the digital age and its breach of privacy.
The new seasonal campaign is presented from an angle that responds to Africa's response to digital existence. The brand's history stems from Africa, as its co-founders Jefferson Osei, Abderrahmane Trabsini, and Hussein Suleiman are from there. The collection is displayed through a South African-shot photo series that really dive into the label's centric themes of veracity and inclusiveness. Some design details include bleached pastel hues, print printed collages, tye-dye accents, and reflective paneling.
Digital Privacy-Themed Fashion
The Daily Paper Spring/Summer 2019 Campaign Highlight Vulnerability
Trend Themes
1. Digital Privacy-themed Fashion - The trend of digital privacy-themed fashion provides an opportunity for brands to explore innovative designs that highlight the importance of personal data protection in the digital age.
2. Against the Grain Approach - The trend of adopting an 'against the grain' approach to fashion concepts presents an opportunity for brands to stand out by challenging traditional norms and addressing social issues.
3. Veracity and Inclusiveness in Fashion - The trend of emphasizing veracity and inclusiveness in fashion allows brands to tap into a growing consumer demand for authentic and diverse representations in the industry.
Industry Implications
1. Fashion - The fashion industry can embrace the trend of digital privacy-themed fashion by incorporating innovative designs that prioritize personal data protection in their collections.
2. Technology - The technology industry can explore disruptive innovation opportunities by partnering with fashion brands to develop advanced privacy-enhancing technologies for wearable devices and smart clothing.
3. Marketing and Advertising - The marketing and advertising industry can leverage the trend of against the grain approach in fashion to create compelling campaigns that challenge traditional beauty standards and promote inclusivity.