Dai distinguishes itself as a maker of "performance womenswear for the professional woman" that favors technical fabrics and elegant, minimalist styles. Dai was created by Joanna Dai, a former banking executive, who notes that "there are plenty of brands that sell beautiful, well-made clothes that you can wear to the office but they don’t seem particularly well-suited to the way we work today."
Some of the professional, sustainably produced styles offered by Dai include dresses, skirts, trousers and tops, as well as blazers inspired by crisp masculine tailoring. Elastane is a synthetic fiber that is known for its exceptional elasticity and recovery, which is why it is often used in the making of athletic apparel—interestingly, this fiber is also a key component of the blazers made by Dai.
Athleisure-Inspired Workwear
Dai's Designs Favor Fabrics That are Commonly Used in Sports Clothing
Trend Themes
1. Athleisure-inspired Workwear - Professional workwear is being influenced by athletic clothing using technical fabrics and minimalist styles.
2. Sustainable Professional Fashion - The trend towards sustainable and eco-friendly fashion is taking hold in professional wear, with companies like Dai focused on using sustainable materials.
3. Gender-neutral Workwear - Blurring traditional lines of masculine and feminine clothing, Dai's blazers inspired by men's tailoring show that gender-neutral workwear is a growing trend.
Industry Implications
1. Fashion Industry - The fashion industry is seeing a growing trend in athletic-inspired technical fabrics and minimalist styles for professional wear.
2. Sustainability Industry - As consumers become more mindful of the environment, the trend towards sustainable products, including in the professional wear industry as seen with Dai, is growing.
3. Workwear Industry - The traditional workwear industry is being disrupted by Dai's designs, which cater to the way that people work today by incorporating technical fabrics and gender-neutral styles.