Whirlpool's latest commercial is one by the name of Dad and Andy, telling the story of a single dad and his son. The two are never pictured together in the ad, although we get to see how they communicate with one another via handwritten notes in a lunch box. This includes encouraging messages that wish Andy good luck on a school test, or urging him to talk to that girl he has a crush on.
Throughout the ad, the #EveryDayCare story takes precedence over the showing of Whirlpool appliances. Although it's apparent that there are ovens, fridges and washing machines in the house, they are far from the focus of this commercial. With Father's Day upcoming, Dad and Andy is a heartwarming way for the brand to reiterate that "Even when you don’t think you’re doing enough, you’d be surprised who notices."
Sentimental Dad Ads
Whirlpool's 'Dad and Andy' Champions Hard-Working Single Fathers
Trend Themes
1. Storytelling Advertising - Opportunity for brands to create emotional connections with consumers through narrative-driven commercials like Whirlpool's 'Dad and Andy'.
2. Emphasis on Emotional Connection - Shift towards brands prioritizing sentiment and relatability in their advertising campaigns to resonate with consumers on a deeper level.
3. Authenticity in Advertising - Growing demand for genuine and heartfelt commercials that depict real-life situations and evoke genuine emotions.
Industry Implications
1. Appliance Manufacturing - Companies in the appliance manufacturing industry can leverage storytelling advertising to create meaningful connections with consumers and showcase the emotional benefits of their products.
2. Consumer Goods - Brands in the consumer goods industry can embrace storytelling advertising to differentiate themselves and build emotional connections with consumers, driving brand loyalty.
3. Advertising and Marketing - Advertising and marketing agencies can tap into the trend of emphasizing emotional connection in their campaigns to assist brands in creating more authentic and impactful advertisements.