Two22 is a producer of high-end personal care products that sets themselves apart by offering customized skincare serums that are highly tailored to an individual's specific set of needs.
Rather than offering a quiz, as many brands that offer personalized beauty products do, Two22 has its customers undergo a genetic test by sending a swab in the mail to assess their skin type on a deeper level. After a client's issues and needs have been diagnosed, the brand chooses a "biological serum" to address the challenges faced by the individual.
In the making of its custom skincare serums, Two22 takes great care to exclude synthetic ingredients, as well as ingredients that are tested on animals. Instead, it favors natural compounds from fruits and seeds, as well as probiotics that help with cellular regeneration and preventing or reducing the appearance of wrinkles.
Customized Skincare Serums
Two22 Makes Personalized Organic Skin Serums Following a Genetic Test
Trend Themes
1. Personalized Skincare - The trend of personalized skincare is disrupting the beauty industry as customers seek customized solutions for their individual needs.
2. Genetic Testing - The trend of using genetic testing to determine skincare needs presents an opportunity for innovative businesses to offer targeted products and services.
3. Clean Beauty - The trend of clean beauty, excluding synthetic and animal-tested ingredients, opens up avenues for organic and natural skincare brands to thrive.
Industry Implications
1. Beauty - The beauty industry stands to benefit from incorporating personalized skincare and genetic testing to create tailored products for consumers.
2. Genetic Testing - The genetic testing industry can leverage its technology to provide useful insights for customized skincare solutions and personalized product offerings.
3. Organic Skincare - The organic skincare industry can tap into the demand for clean beauty and personalized products by using natural compounds and probiotics.