From May until the end of August, cafe chain 'The Coffee Bean & Tea Leaf' will allow customers to craft their own customized coffee beverage. The company's 'Original Ice Blended' drink has been around since the 1980s, but with the new add-ins and customization options, customers can now create their own version of the classic drink. According to the company's Director of Marketing Gloria Reardon, the new options are "a fun way to enjoy a warm weather treat and make it your own."
Under the campaign entitled 'Find Your Flavor,' the chain will allow customers to choose from a number of extravagant options including cookie bits, doubling the coffee and even chocolate espresso beans. There is also the possibility of adding an Italian Affogato, which is an espresso shot poured over your blended iced coffee. With so many options to choose from, customers can build the iced coffee drink of their dreams.
Indulgent Customized Coffees
Coffee Bean Now Allows You to Customize Its Ice Blended Drink
Trend Themes
1. Customized Beverages - The trend of allowing customers to personalize their food and beverage items offers disruptive innovation opportunities for the hospitality industry.
2. Extravagant Add-ins - The trend of offering extravagant add-ins and customization options in food and beverages presents disruptive innovation opportunities for the food and beverage industry.
3. DIY Food and Drink - The trend of do-it-yourself food and drink experiences creates disruptive innovation opportunities for the hospitality and retail industries.
Industry Implications
1. Hospitality - The hospitality industry can leverage the trend of allowing customers to personalize their food and beverage items to create unique and memorable experiences for their guests.
2. Food and Beverage - The food and beverage industry can explore the trend of offering extravagant add-ins and customization options to attract customers seeking unique and indulgent experiences.
3. Retail - The retail industry can tap into the trend of do-it-yourself food and drink experiences by providing DIY kits and customizable products for customers to enjoy at home.