This year, Kinder is embracing festive, personalized packaging for its seasonal range in the UK, now making it possible for kids to receive a tailored gift package complete with an egg-shaped chocolate and a small toy inside. While the boxes include the same red and white details that are incorporated into the rest of the seasonal toy and confectionery products from the brand, they also embrace other bold primary colors.
Previously, Ferrero experimented with the use of personalized packaging for its 'Your Nutella, Your Way' campaign. Fans of the chocolate hazelnut spread will note the similarities between the type on the Nutella packaging and these new personalized Kinder packaging designs.
To make customization accessible to consumers this season, Kinder created an in-store printing service at John Lewis’ flagship Oxford Street store for the making of large-scale Kinder Surprise eggs.
Customized Chocolate Eggs
The Seasonal Packaging for Kinder Embraces Personalized Details
Trend Themes
1. Personalized Packaging - The trend of personalized packaging offers opportunities for brands to create unique and tailored experiences for their customers.
2. Customization Services - The rise of in-store printing services for customization enables brands to provide bespoke products and further engage with their consumers.
3. Festive Seasonal Range - Developing festive-themed products and packaging allows brands to tap into the holiday market and attract consumers looking for seasonal treats.
Industry Implications
1. Confectionery - The confectionery industry can leverage personalized packaging to enhance brand loyalty and drive sales by offering customers uniquely tailored chocolate products.
2. Retail - Retailers can benefit from offering customization services in-store, creating a competitive edge by providing consumers with the opportunity to personalize their purchases.
3. Toy - The toy industry can explore partnerships with confectionery brands to create personalized packaging that combines toys and treats, offering children a more immersive and unique play experience.