To help fans celebrate half a century of its beloved "Beanz Meanz Heinz" slogan, Heinz has rolled out a number of unique activations, which includes giving consumers the chance to create their own customized cans. For a limited time on BeanzMeanzHeinz.co.uk, fans in the UK may enter a maximum of eight characters and purchase a customized can keepsake.
For the 50-year celebration of its slogan, Heinz has also introduced the Beanz Bus and limited-edition cans with a retro-inspired design that include words like "Friendz," "Chipz" and "Smilez," all of which have been slightly modified so that they playfully end in the letter "Z."
A number of other brands like Nutella and Marmite have also experimented with the creation of personalized packaging as a means of helping consumers create deeper bonds with products.
Personalized Bean Cans
For Its Slogan's 50th Anniversary, Heinz is Offering Customized Cans
Trend Themes
1. Personalization Packaging - The trend of personalized packaging could be an opportunity for companies to offer unique keepsakes to their customers.
2. Limited-edition Designs - Creating limited-edition designs that playfully modify a brand's name could encourage consumers to collect and purchase more products from the same brand.
3. Celebration Activations - Creating unique activations around a brand's anniversary or milestone can generate renewed interest and loyalty in their products.
Industry Implications
1. Food and Beverage - Personalized packaging and limited-edition designs can help food and beverage brands engage with consumers on a deeper level.
2. Consumer Goods - Celebrating a brand milestone through unique activations and limited-edition designs can be applied to a wide range of consumer goods and products.
3. Gift and Souvenir - The trend of personalized packaging and unique keepsakes can be applied to gift and souvenir industries, giving customers the ability to create something unique to remember their travel experiences.