In Tokyo's Shinagawa train station, there is a 47-inch touchscreen billboard that will recognize you. This customized advertisement uses a mounted camera to determine a person's age and gender and will recommend beverages to fit the consumer's profile.
If this all seems a little creepy and 'Minority Report'-ish, then take solace in the fact that this customized advertisement is not the norm, yet. Building "smart" billboards such as this that cater specifically to interests and tastes on a person-to-person basis is still a long way off, unless you are Google.
Smart Beverage Billboards
A Customized Advertisement Picks Out Drinks in Shinagawa Station
Trend Themes
1. Personalized Advertisements - The trend of using technology, such as facial recognition, to customize advertisements based on individual interests and profiles.
2. Smart Billboards - The trend of integrating interactive features and advanced technology into traditional billboards to enhance consumer engagement and effectiveness of advertising.
3. Targeted Marketing - The trend of using data analysis and consumer profiling to deliver personalized marketing messages and product recommendations.
Industry Implications
1. Advertising - The advertising industry can explore disruptive innovations by incorporating facial recognition technology and personalization into their campaigns, creating more tailored and impactful advertisements.
2. Technology - The technology industry can capitalize on the demand for smart billboards by developing innovative hardware and software solutions that enable advanced advertising capabilities and analytics.
3. Data Analytics - The data analytics industry has an opportunity to develop advanced algorithms and tools for analyzing consumer behavior and preferences, providing valuable insights for targeted marketing strategies.