French luxury footwear brand Daniel Essa created a timeless, customizable luxury sneaker as part of its Spring/Summer 2022 collection. Nous was created in response to a challenging time for the fashion industry and it is a collection that appeals to consumers and retailers alike, since a simple base can be customized with handcrafted leather straps.
As the founder and creative director Daniel Essa explains, "For the very first time, we have created a truly timeless sneaker. A design that is minimal, comfortable, and light. A design that allows customers to express their individuality and their style with its customizable genuine leather straps." With these footwear designs, people have the ability to personalize their styles to match different moods, occasions and more.
Customizable Luxury Sneakers
Daniel Essa's Nous Collection Changes Style with Handcrafted Straps
Trend Themes
1. Customizable Luxury Fashion - The Nous collection shows how luxury fashion products can be customized to cater to a wider range of customer preferences, thereby creating disruptive innovation opportunities.
2. Timeless Design - Creating timeless designs that allow customers to express themselves is an avenue for disruptive innovation, as exemplified by Daniel Essa's Nous collection.
3. Handcrafted Accessories - Handcrafted accessories, such as leather straps, can provide avenues for disruptive innovation, as demonstrated by the customization options offered by the Nous collection.
Industry Implications
1. Luxury Fashion - The Nous collection highlights opportunities for innovation in personalization and customization, which are desirable features for luxury fashion products.
2. Footwear Manufacturing - The Nous collection shows how customized footwear can be an avenue for innovation, allowing manufacturers to offer customers more choice and create unique products.
3. Leather Accessories - Leather accessories, such as straps, can be personalized to meet customer preferences, creating opportunities for innovation in this market, as seen in the Nous collection.