Since the Mehrzeller caravan made its debut earlier this week, the web has been a buzz with the RV concept. As we’ve previously mentioned, customization is one of the hottest design trends this year, and this is a supreme example of that.
The Mehrzeller (which means the "multi cell" in German) can be configured to your wishes. As of Spring 2000, customers can stack the caravans with all the features and amenities they would consider ideal on a dream camping trip.
Mobility and nomadic living are becoming increasingly popular with people who are living more fast paced, global lifestyles. At the same time as they want mobility, people still have a desire for a home, and aren’t content with temporary living situations like hotels. They want that element of personalization, something designed to fit their needs and reflect their personality.
The Mehrzeller promises to be the ultimate mobile living solution of the future as every customer has the ability to personalize their caravan online, with the help of designers.
The Mehrzeller is the brainchild of the students in the faculty of architecture at the Graz Technical University and is endorsed by companies like BMW, Waeco, Alphatronics, Alugas, Jokon, Fiamma, Cleversolar, Simona, Moralt, Reimo, among many others.
The prototype is on display at the Caravan-Salon 2008 in Düsseldorf until September 7.
Custom Caravans
The Mehrzeller RV
Trend Themes
1. Customization - The trend of customization in design provides an opportunity for disruptive innovation in the RV industry, as seen in the personalized features of the Mehrzeller caravan.
2. Mobility - The increasing popularity of mobility and nomadic living opens up opportunities for disruptive innovation in the RV industry, catering to people with fast-paced lifestyles who desire a personalized and mobile home.
3. Personalization - The desire for personalization and a reflection of individual needs and personality drives the disruptive innovation potential in the RV industry, as exemplified by the ability to personalize the Mehrzeller caravan online.
Industry Implications
1. RV Manufacturing - The RV manufacturing industry can seize the opportunity for disruptive innovation by embracing customization trends, offering personalized features, and catering to the growing demand for mobile living.
2. Architectural Design - Architectural design industry professionals can explore disruptive innovation opportunities by collaborating with the RV industry, creating customizable and innovative mobile living solutions like the Mehrzeller caravan.
3. Technology and Design - The technology and design industries can play a crucial role in disruptive innovation within the RV industry, by leveraging advancements to enable online personalization, efficient mobility, and enhanced features.