Cover FX prides itself on creating vegan and cruelty-free products to provide custom coverage and for the first time, the beauty brand is now moving into the skincare category with the launch of the Custom Blending Moisturizer. The product is packed with prebiotics and probiotics to feed the skin while supporting a smooth canvas to help prime the skin.
The skincare product is a versatile one and it's described as being "like a daily dose of vitamins for your skin." The Cover FX Custom Blending Moisturizer can be used morning and evening, alone, under or mixed into other makeup or skincare products. The product is enriched with Anti-Stress Adaptors to support the skin against environmental stressors that may trigger and accelerate signs of visible aging.
Priming Probiotic Moisturizers
The Custom Blending Moisturizer Handles Skincare & Makeup Prep
Trend Themes
1. Custom Moisturizers - Cover FX introduces the Custom Blending Moisturizer that caters to individual skin types, creating a disruptive offering in a crowded skincare market.
2. Probiotic Skincare - Cover FX's Custom Blending Moisturizer is infused with prebiotics and probiotics, giving rise to a new trend of probiotic skincare that supports healthy skin microbiome.
3. Multi-purpose Skincare - Cover FX's Custom Blending Moisturizer serves as a versatile skincare product that can be used alone or mixed into other makeup products, contributing to a new trend of multi-purpose skincare.
Industry Implications
1. Beauty and Skincare - Cover FX's new Custom Blending Moisturizer provides innovation opportunities for beauty and skincare companies to customize offerings to individual skin types.
2. Healthcare and Wellness - The trend of probiotic skincare aligns with the healthcare and wellness industry's focus on gut health and microbiome diversity.
3. Cosmetics and Personal Care - Cover FX's Custom Blending Moisturizer provides disruptive innovation opportunities for cosmetics and personal care producers to create more versatile offerings that marry makeup and skincare benefits.