Rather than selling a small amount of ready-to-use curry by the jar, Woodland Foods is introducing a new range of dry curry starters at the Winter Fancy Food Show that only need the addition of water.
The just-add-water sauces are made with a base of sweet coconut milk powder and other traditional ingredients to make varieties such as: Goan Coconut Curry, Indonesian Rendang, Jamaican Coconut Curry, Thai Coconut Green Curry and Thai Coconut Red Curry. Some of the fragrant ingredients that can be found in the range include: lemongrass, green chiles, ginger and lime leaves.
As many consumers are now looking for globally inspired products to enhance their at-home meals, products like these curry starters are being favored for their authentic ingredient and ability to be quickly prepared.
Dry Curry Mixes
Woodland Foods' Curry Starters Only Need Water to Make Sauce
Trend Themes
1. Globally Inspired Products - The demand for globally inspired products like dry curry mixes is increasing as consumers look for authentic ingredients to enhance their at-home meals.
2. Convenience and Quick Preparation - Dry curry mixes that only require the addition of water offer a convenient and time-saving option for consumers who want to make flavorful sauces.
3. Alternative to Ready-to-use Products - The introduction of dry curry starters provides an alternative to traditional ready-to-use curry sauces, offering versatility and customization to consumers.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of dry curry mixes by offering a wider range of globally inspired products and instant sauce options.
2. Spices and Seasonings - The spices and seasonings industry can explore the development of dry curry mixes and expand their product offerings with convenient and easy-to-use curry starters.
3. Meal Kit Delivery - The meal kit delivery industry can incorporate dry curry mixes into their meal kits, providing customers with a quick and hassle-free way to make flavorful curry sauces at home.