Pinterest will launch a curated marketplace to allow smaller businesses to sell products during the holidays. The curated marketplace is titled the @PintrestShop, and it will launch before Small Business Saturday, which takes place on November 30th.
Pinterest selected a total of 17 different small businesses to make up the @PintrestShop. The 17 businesses were selected due to craftsmanship and creativity. The list of businesses includes The Citizenry, which makes home goods, as well as the Yellow Owl Workshop, which creates eco-friendly jewelry.
Each of the businesses in @PintrestShop has about 20 different products for consumers to choose from.
The marketplace will allow Pinterest to showcase itself as a platform that empowers small businesses. Additionally, it could be popular among consumers who look to support small businesses during the holiday season.
Small Business Marketplaces
Pinterest is Launching a Curated Marketplace for Small Businesses
Trend Themes
1. Curated Marketplace for Small Businesses - Pinterest is launching a curated marketplace to empower small businesses, providing an opportunity for small business owners to reach more customers.
2. Small Business Saturday - Small Business Saturday is a trend where small businesses can offer sales, discounts, and promotions for customers who want to buy local.
3. Eco-friendly Products - Eco-friendly products are becoming increasingly popular as more consumers are becoming environmentally conscious, bringing opportunities for businesses to innovate and create new products.
Industry Implications
1. E-commerce - E-commerce platforms like Pinterest can disrupt traditional retail by providing an online marketplace for small businesses to reach customers who prefer to shop online.
2. Handmade Goods - Handcrafted goods are a growing trend in the marketplace, providing opportunities for small businesses to differentiate themselves and tap into the consumer desire for unique and personalized products.
3. Sustainable Fashion - Sustainable fashion is a growing trend that focuses on creating environmentally friendly clothing, providing opportunities for small businesses to create new and innovative products.