How much fun would it be to go on a Godzilla type chocolate rampage through these chocolate cites?
This is just one piece from the the Chocolate exhibition in Tokyo last year. Other pieces featured were individually cut chocolate keys, 100% chocolate shoes, a mini-gramophone that plays chocolate records AND works. The ever popular anatomically correct chocolate heart is also featured.
Implications - Miniature versions of large-scale items and settings reflects how people are more and more aware of the global village. By being able to visualize enormous things and places, consumers are better able to see how they fit into the world, especially in terms of globalization. Many brands can appeal to the global citizen by making international references.
Curated Chocolate
Toyko's All-Chocolate Exhibition
Trend Themes
1. Miniature-scale - Creating miniature versions of large-scale items and settings presents opportunities for engaging consumers in a visual exploration of the global village.
2. International References - Brands can seize the opportunity to appeal to the global citizen by incorporating international references in their products and marketing strategies.
3. Visualizing Globalization - The trend of visualizing enormous things and places enables consumers to better comprehend their role in a globalized world, opening up disruptive innovation opportunities.
Industry Implications
1. Art Exhibitions - Art exhibitions can leverage miniature-scale installations to engage visitors in interactive and immersive experiences, promoting a deeper understanding of global perspectives.
2. Food and Beverage - Food and beverage brands can incorporate international references and cultural elements to cater to the growing demand for globally influenced products and experiences.
3. Marketing and Advertising - Marketing and advertising agencies can utilize the trend of visualizing globalization to create impactful campaigns that resonate with consumers' desire for a connected and diverse world.