Foodies in Toronto eagerly await the arrival of annual culinary celebrations, but this year's event will look a bit different due to the current state of the city and the world—so 'isolish' is launching as a prix fixe delivery program that supports local restaurants. The Toronto-based restaurant program shares four-course meals from some of the top restaurants in the city and rather than having to go out to eat, people can experience the meals from the comfort of their own residence.
To participate in the program, people within the delivery radius can choose a restaurant, the day and the number of meals to be ordered for their household. There will also be the opportunity for diners to add a wine pairing or purchase a cocktail kit to enjoy alongside their meal.
Multi-Course Meal Deliveries
isolish is an At-Home Culinary Celebration in Toronto
Trend Themes
1. At-home Dining - The isolish program offers a unique dining experience by delivering multi-course meals from top restaurants to people's homes, offering a disruptive innovation opportunity for the food delivery industry.
2. Prix Fixe Delivery - The isolish program offers a prix fixe menu, providing a disruptive innovation opportunity for the restaurant industry to offer more affordable dining experiences in a delivery setting.
3. Cocktail Kits and Wine Pairings - isolish offers the option to purchase cocktail kits and wine pairings along with the delivered meals, opening up a new market for the alcohol industry to collaborate with food delivery services.
Industry Implications
1. Food Delivery - isolish is disrupting the traditional food delivery model by offering a higher-end dining experience that can be enjoyed from the comfort of home.
2. Restaurant - isolish creates an opportunity for restaurants to reach a larger audience, expand their menu offerings and provide a unique dining experience that can compete with in-person dining.
3. Alcohol - isolish's option to purchase cocktail kits and wine pairings creates a new market for alcohol brands to collaborate with food delivery services, offering a new revenue stream and unique marketing opportunities.