Launched in early 2015, Cucinova Urban Italian is Sbarro's new fast casual dining concept that replaced the previous Pizza Cucinova concept. The innovative fast casual Italian eatery will offer a totally customizable menu of pizzas, pasta and salads currently has locations in Columbus and Cincinnati, Ohio.
The new fast casual concept from Sbarro is centered on the element of creating your own dish from a selection of premium, upleveled ingredients. The ultra-affordable menus give lots of flexibility to family members with dietary restrictions, while also being versatile enough to offer something for the whole family (yes, even the pickiest of eaters).
Cucinova Urban Italian boasts a stunning interactive menu on its website that allows consumers to build their own dishes at home.
Custom Fast Casual Pizza
Cucinova Urban Italian is Sbarro's New Fast Casual Dining Concept
Trend Themes
1. Custom Fast Casual Dining - The trend of customizable fast casual dining experiences allows consumers to personalize their dishes, catering to diverse dietary needs and preferences.
2. Interactive Digital Menus - The interactive menu trend allows consumers to customize their dishes online, enhancing the convenience and personalization of the dining experience.
3. Affordable Family-friendly Menus - The trend of offering affordable menus with options for diverse dietary needs and preferences allows families to enjoy dining out together.
Industry Implications
1. Fast Casual Dining - The fast casual dining industry can take advantage of the trend by implementing customizable menus and providing innovative digital ordering platforms.
2. Digital Menu Solutions - The digital menu industry can tap into the trend by developing interactive platforms that allow customers to personalize their orders before even arriving at the restaurant.
3. Family Dining - The family dining industry can seize the trend by offering affordable menus with customizable options, attracting families with diverse dietary needs and preferences.