As part of its returning Flavor Vote campaign, M&M's has announced that it will be debuting three new crunchy flavor options. While fans are sure to love the limited-edition flavors, only one will become a permanent addition to the brand's lineup.
Like its previous Flavor Vote campaign, M&M's is debuting three limited-edition flavors and asking fans to vote for their favorite of the bunch. This year, each of the new flavors is a crunchy option that boasts the brand’s signature crispy candy shell. On the inside, the Crunchy Raspberry variety features a rice crisp center, while the Crunchy Espresso flavor and Crunchy Mint flavor include a cocoa rice crisp center.
While all the new crunchy flavors are sure to be a hit, fans can vote for their favorite by taking a photo and uploading it to flavorvote.mms.com.
Crunchy Candy Competitions
M&M's New Flavor Vote Campaign Features Three Crunchy Flavors
Trend Themes
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Limited-edition Flavor Campaigns — Brands can launch limited edition flavor campaigns, providing consumers with variations of existing products and creating a sense of exclusivity
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Crowdsourced Product Innovation — Brands can invite customers to vote on their favorite flavors, allowing them to create a sense of investment and involvement in the product development process
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Crispy Candy Shell Innovation — Brands can experiment with different textures and flavors of the crispy candy shell to create new products or twists on existing products
Industry Implications
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Food and Beverage — Food and beverage companies can create limited edition flavors or crowdsourced innovation campaigns to keep their products interesting and engage with their customers
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Marketing and Advertising — Marketing and advertising agencies can work with food and beverage companies to create engaging and interactive campaigns that involve customers in product development and decision-making
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Confectionery — Confectionery companies can experiment with the crispy candy shell to create new products or flavors that stand out in a crowded market