Biting into a jelly bean delivers a satisfying snap through a firm shell before the soft, chewy center releases a burst of sweet, fruity flavor, and Brach's Crunchy Chewy Jelly Beans transforms the experience of this classic Easter treat with a crunchy shell and a soft gummy center.
In 2026, the National Confectioners Association's Sweets & Snacks Expo named Ferrara's Brach's Crunchy Chewy Jelly Beans the Most Innovative New Product in the Seasonal Category. These innovative, dual-texture jelly beans will be available nationwide next spring, in the Easter seasonal set. Already, snackers love the dual-texture experience of Ferrara's NERDS Gummy Clusters (and they earned Most Innovative New Product in the Non-Chocolate Category in 2025) and this sensorial, dual-texture jelly bean was created to feed the demand for bold flavors and unexpected textures.
Dual-Texture Jelly Beans
Brach's Crunchy Chewy Jelly Beans Have a Shell-Encased Gummy Center
Trend Themes
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Dual-texture Confectionery — Combining hard shells with gummy cores creates a contrasting mouthfeel that can redefine product hierarchies in the sweets category.
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Sensory-driven Snacking — Consumers increasingly prioritize multisensory experiences, driving demand for products that pair novel textures with bold flavors.
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Seasonal Limited-edition Revivals — Revitalizing classic seasonal treats with modern twists fuels short-term hype and extended brand relevance around holidays.
Industry Implications
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Confectionery Manufacturing — Advances in molding and enrobing processes enable scalable production of multi-layered candies with stable texture contrast.
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Ingredient and Coating Technology — New hydrocolloids, shell formulations, and crunchable inclusions offer opportunities to engineer precise snap-to-chew transitions.
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Retail and Seasonal Merchandising — Retailers leveraging limited-time launches and curated seasonal assortments can shift purchasing rhythms and increase basket spend.