Some of the most popular sour candies on the market are either soft and gummy or entirely hard candies but Trolli's newest crunchy candies give people of all ages the chance to enjoy a fun new take on its classic sour gummy worms. The all-new Sour Brite Crunchy Crawlers introduce dual textures in the form of a thin, crunchy outer shell and a flavored fruity center that is chewy.
This new creation from Trolli was inspired by the fact that consumers are looking for multi-sensorial experiences and the Sour Brite Crunchy Crawlers certainly deliver with their intriguing textures and watermelon-strawberry, orange-raspberry and cherry-lemon flavors.
At the Sweets & Snacks Expo, the Trolli Sour Brite Crunchy Crawlers won the Best in Show Most Innovative Product Award.
Sour Crunchy Candies
Trolli's Sour Brite Crunchy Crawlers Have a Thin Shell and a Chewy Center
Trend Themes
1. Multi-sensory Candies - Opportunity to explore the combination of textures and flavors to create a unique candy experience.
2. Dual-texture Treats - Innovation opportunity to create candies that have a crunchy outer shell with a soft chewy center.
3. Fruity Shell Candies - Opportunity to experiment with different fruity flavors for candy shells and see how they mix with chewy centers.
Industry Implications
1. Confectionery - Opportunity for candy manufacturers to explore new textures and flavors to create unique candies.
2. Food and Beverage - Innovation opportunity for food and beverage companies to create multi-sensorial products that satisfy customers' cravings for unique experiences.
3. Packaged Food - Opportunity for companies to invest in research and development of new products that offer consumers an exciting novelty in the form of flavor and texture combined.