According to recent market research, the morning is no longer the most popular time when cereal is consumed, so the Cap'n Crunch Touchdown Crunch cereal features branding that makes it appropriate for anytime enjoyment.
The new packaging design for Cap'n Crunch Touchdown Crunch features a distinctly mature aesthetic that shifts it slightly from being so child-focused. This is thanks to the growing number of Millennial males who are enjoying cereal between meals as a snack or as a form of dessert. Some sources say that cereal has begun to be consumed by young adults just as much as children, although the time that they consume it is not in the morning.
The limited-edition Cap'n Crunch Touchdown Crunch cereal packaging is the design work of Haugaard Creative.
Millennial-Targeted Cereals
The Cap'n Crunch Touchdown Crunch Cereal is Branded for Older Males
Trend Themes
1. Snack Cereal - There is a growing trend of Millennial males enjoying cereal between meals as a snack or as a form of dessert.
2. Non-traditional Consumption - Cereal is no longer consumed primarily in the morning but throughout the day, especially by young adults.
3. Mature Branding - Cereal brands are shifting their packaging designs to appeal to a more mature audience, specifically targeting Millennial males.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of cereal being consumed as a snack or dessert by introducing innovative and convenient cereal products.
2. Packaging and Design - The packaging and design industry has an opportunity to assist cereal brands in creating packaging that appeals to a more mature audience, helping them stand out on the shelf.
3. Market Research - The market research industry can support cereal brands in understanding the changing consumption patterns of young adults and developing targeted strategies to capture this market.