Innovative beauty brand Biossance stands out in the personal care market with its sugarcane-derived squalane and its new cruelty-free vegan deodorant takes full advantage of this ingredient. Available only at Sephora, the product is best for oily, combination, and normal skin; it addresses skincare concerns, including pores, dryness, and loss of firmness and elasticity, while working to diminish body odor.
Biossance highlighted three ingredients in its cruelty-free vegan deodorant. Magnesium is included to effectively absorbs sweat and reduce odor. The ethically produced squalane delivers moisture and softens the armpit area, while Bisabolol is there to soothe and calm the skin. Simply dubbed the 'Squalane + Magnesium Deodorant,' the product is completely aluminum-free and it is honored with the Clean + Planet Positive seal from Sephora which recognizes formulations that do not include "certain ingredients that are potentially harmful to human health and environment."
Squalane-Powered Deodorants
Biossance’s Cruelty-Free Vegan Deodorant is Soothing and Effective
Trend Themes
1. Clean Beauty Deodorants - The rise of clean beauty products has led to an increase in demand for aluminum-free deodorants that prioritize natural and non-toxic ingredients.
2. Sustainable Personal Care - Brands like Biossance are using plant-based ingredients and eco-friendly packaging to cater to consumers who prioritize sustainability in their personal care products.
3. Functional Personal Care Products - Consumers are increasingly drawn to personal care products that offer multiple benefits, such as addressing skincare concerns in addition to odor protection.
Industry Implications
1. Clean Beauty Industry - The clean beauty industry has an opportunity to create innovative deodorant products that prioritize non-toxic ingredients and cater to consumers' growing demand for natural personal care products.
2. Sustainable Packaging Industry - There is a growing need for sustainable packaging solutions in the personal care industry to reduce waste and cater to eco-conscious consumers.
3. Functional Personal Care Industry - Companies in the personal care industry can capitalize on the trend towards functional products by developing multi-benefit deodorants that address both odor protection and skincare concerns.