As part of its 75th anniversary celebrations, St-Hubert created Croquetterie St-Hubert dog treats to welcome more valued family members into the festivities. This limited-edition dog treat, developed in collaboration with the LG2 agency and announced in partnership with pet product provider Mondou, takes after St-Hubert's famous BBQ chicken flavor. The celebratory treat launched under the exclusive Petstory brand, promising to delight even the pickiest of pups.
Pet parents are treating their furry companions like full-fledged family members with refined palates, and the humanification of pet products sees flavors borrowed directly from human favorites as owners look to spoil their pets with the indulgences they enjoy themselves.
From June 22nd, St-Hubert Croquetterie will be offered in St-Hubert restaurants across Quebec, New Brunswick, and Ontario, as well as in more than 100 Mondou stores across Quebec.
Sauce-Themed Dog Treats
A Famous BBQ Chicken Flavor Inspired the Croquetterie St-Huber
Trend Themes
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Human-flavored Pet Treats — Borrowing iconic menu flavors for pet-safe products creates room for cross-category launches that turn companion animals into participants in brand rituals.
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Anniversary Pet Extensions — Limited-edition treats tied to company milestones transform celebrations into collectible pet moments, opening new premium gifting and loyalty pathways.
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Restaurant-to-pet Retail — Restaurant-branded pet snacks sold through dining locations and specialty stores blend hospitality and pet commerce, expanding distribution models around fandom.
Industry Implications
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Pet Food — Pet food companies are benefiting from gourmet, human-inspired flavor profiles that position animal snacks as emotional lifestyle products rather than basic nutrition.
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Casual Dining — Restaurant chains with recognizable sauces and signature dishes have new licensing potential in pet-safe adaptations that extend household relevance beyond meals.
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Pet Retail — Specialty pet retailers become launch platforms for pop-culture and restaurant collaborations, strengthening exclusivity around experiential treat assortments.