In an effort to continue expanding its breakfast offerings, IHOP recently brought back its popular Criss-Croissants. Available in both sweet and savory varieties, the hybrid breakfast treats allow consumers to enjoy the flakiness of a croissant along with their favorite breakfast toppings.
The Criss-Croissants are a hybrid item that consists of 27 layers of croissant pastry dough that has been grilled with a waffle iron. The doughy exterior is then stuffed with different combinations of sweet or savory toppings. For those craving something sweet, the chain offers a Salted Caramel and Banana option, as well as a Strawberries and Sweet Cream Cheese option. On the other hand, veggie lovers are sure to enjoy the Spinach & Roasted Red Pepper version of the dish.
The new Criss-Croissants capitalize on the growing demand for hybrid dishes that combine already popular ingredients.
Stuffed Breakfast Croissants
IHOP's Criss-Croissants are Available in Sweet and Savory Flavors
Trend Themes
1. Hybrid Dishes - There is an opportunity for restaurants to create more hybrid dishes that combine popular ingredients.
2. Personalization - Consumers have shown interest in personalized breakfast options, and incorporating this trend could lead to further innovation.
3. Unexpected Flavor Combinations - Incorporating non-traditional flavors in breakfast dishes could lead to a unique dining experience and set a brand apart from its competitors.
Industry Implications
1. Restaurant - Restaurants could create more breakfast options that incorporate the trends of hybrid dishes, personalization, and unexpected flavor combinations.
2. Food Manufacturing - There is an opportunity for food manufacturers to create frozen or prepackaged versions of the Criss-Croissants for at-home breakfast convenience.
3. Food Delivery - Food delivery services could partner with restaurants to offer niche breakfast options like the Criss-Croissants to consumers who may not have access to them otherwise.