Fried chicken is still the hottest fast food item and The Habit seems to be taking note with the recent debut of a new Crispy Chicken Sandwich and Crispy Chicken Bites.
Following a successful test launch in Cypress, California this past September, The Habit is now adding a Crispy Chicken Sandwich and Crispy Chicken Bites to its menu at participating locations. The new sandwich is the brand's take on the popular fried chicken sandwich concept and consists of all-natural chicken breast that's been double breaded in the brand’s signature spices, and paired with tomato, lettuce, mayo, and pickles on a toasted plain bun. The Crispy Chicken Bites feature the same double-breaded chicken and are served with your choice of BBQ or Ranch sauce.
Crispy Fried Chicken Bites
The Habit is Launching a Crispy Chicken Sandwich & Crispy Chicken Bites
Trend Themes
1. Fried Chicken Craze - The popularity of fried chicken in the fast food industry presents an opportunity for businesses to create innovative and unique menu items.
2. Fast Food Menu Expansion - Fast food chains can capitalize on the trend of adding crispy chicken options to their menus to attract customers and increase sales.
3. All-natural Ingredients - Using all-natural ingredients in crispy chicken products can cater to consumer demands for healthier and higher-quality fast food options.
Industry Implications
1. Fast Food Industry - Fast food chains can incorporate crispy fried chicken products into their menus to meet the growing demand for this popular food item.
2. Restaurant Industry - Restaurants can introduce their own take on crispy fried chicken to tap into the fried chicken craze and attract a wider customer base.
3. Food Manufacturing Industry - Food manufacturers can develop innovative crispy chicken products using all-natural ingredients, appealing to health-conscious consumers and the fast food market.