This example of crisps packaging employs modern design techniques and styles in order to create a dynamic visual identity that appeals to consumers of all ages.
A snack intended to be found at local London pubs and taverns, the brand identity for London Crisps Co features neon hues and hip black and white graphics of individuals skateboarding, doing graffiti and playing various instruments juxtaposed against various British architectural gems. Flavors, differentiated by the overall color of the package, included in the range are sea salt, sweet chilli, prawn cocktail, cheese and onion and sea salt and vinegar. The contemporary collage is sure to help them appeal to all demographics while easily differentiating them from other brands' products.
This example of crisps packaging and branding was created for London Crisp Co by B&B Studio.
Youthful Crisps Packaging
London Crisp Co Boasts Hip, Brightly Colored Chip Branding
Trend Themes
1. Youthful Packaging - Using modern design techniques and styles to create a visually appealing and dynamic packaging that attracts consumers of all ages.
2. Hip Branding - Incorporating neon hues and trendy black and white graphics depicting skateboarding, graffiti, and music to establish a cool and edgy brand image.
3. Demographic Appeal - Utilizing a contemporary collage design that appeals to diverse demographics and sets the product apart from competitors.
Industry Implications
1. Snack Food - Opportunity for snack food companies to leverage modern design techniques and hip branding to create visually appealing packaging that appeals to consumers of all ages.
2. Graphic Design - Disruptive innovation opportunities for graphic designers to experiment with modern styles and incorporate trendy elements into packaging designs for various products.
3. Market Research - Demand for innovative packaging and branding strategies presents a potential disruption in the field of market research as companies seek to understand the preferences and behaviors of diverse consumer demographics.