Copenhagen-based car rental agency 'Lej Et Lig Biludlejning' used the TV series 'Prison Break' as an inspiration for this criminal car commercial. The ad starts out with three ominous men in orange prison jumpsuits chained together by the ankles and handcuffed. The men walk into an office, where a woman behind the counter transacts with the stone-faced convicts in silence and takes a pair of car keys from them with a smile. The ad seems odd until the end where the company states: "We don't care what you use our cars for."
The commercial leaves its audience hanging and wondering what the whole video is about right up until the last scene. By using suspense and a humorous criminal storyline, the brand is able to capture consumer attention and make a memorable brand impression.
Criminal Car Rental Ads
This Commercial Features Prisoners Escaping with a Rented Car
Trend Themes
1. Suspenseful Ad Campaigns - Creating commercials that engage viewers through suspense and intrigue can leave a lasting impression on consumers.
2. Unconventional Marketing Strategies - Using unexpected and unconventional marketing tactics, such as a criminal-themed commercial, can attract consumer attention and differentiate a brand from competitors.
3. Humorous Brand Impressions - Incorporating humor into advertisements, even with unconventional themes, can help leave a positive and memorable brand impression on viewers.
Industry Implications
1. Car Rental - Car rental companies can explore the use of unique and attention-grabbing commercials to appeal to customers and stand out in a competitive industry.
2. Advertising - The advertising industry can incorporate suspenseful and unconventional marketing approaches to capture audience attention and create engaging campaigns for clients.
3. Entertainment - Entertainment companies can create commercials that draw inspiration from popular TV shows or movies to connect with viewers and enhance brand awareness.