This creative car advertisement promotes the launch of the new MINI hatch car subtly, but it gets its message across to those who look for it. The guerilla ads take the form of exit signs, but rather than showing just one door to indicate where to leave, the ads are set up with five doors side-by-side, along with a note to indicate one of the most impressive features of the new Mini.
In order to make the ads look almost identical to real exit signs, they were created to look translucent, and were backlit with bright LEDs in order to give them that distinctive glow. The lights ran on rechargable battery-powered packs, since the illuminated effect was such an integral part of the guerilla ads that were placed in buildings and underground lots.
Imitation Emergency Signs
MINI's Creative Car Advertisement Mimics the Look of an Emergency Sign
Trend Themes
1. Guerilla Advertising - Using unconventional and eye-catching methods to promote products or services presents disruptive innovation opportunities in marketing.
2. Translucent Signage - Utilizing translucent materials for signage that mimics real-life objects offers disruptive innovation opportunities in visual communication and advertising.
3. LED Backlit Ads - Incorporating LED backlighting in advertisements can create visually striking and attention-grabbing promotional materials, leading to disruptive innovation opportunities in the advertising industry.
Industry Implications
1. Marketing - Exploring guerilla advertising techniques can disrupt traditional marketing strategies and create new and engaging ways to reach target audiences.
2. Visual Communication - Developing translucent signage that imitates real-life objects offers disruptive innovation opportunities in sectors related to visual communication, such as graphic design and environmental graphics.
3. Advertising - Integrating LED backlighting in advertisements can revolutionize visual marketing campaigns and create disruptive innovation opportunities in the advertising industry.