In the Middle East, popular beverage brand Pepsi launched a create-your-own-can initiative that takes advantage of consumer favoritism toward personalization, as well as individuals' inclination to nostalgia. In conjunction with Dubai-based digital agency Alivenow, the brand created the 'Pepsi Vintage Chatbot.'
Consumers can input the year they were born and the tech assistant shows them what the soda pop packaging looked like during that time. In addition, the Pepsi Vintage Chatbot allows the individual to make design decisions in the create-your-own-can portion of the marketing campaign. Consumers get to select elements like logos, colors and details for Pepsi packaging. Once they are done, they have the option of purchasing the design online or in-store, as well as sharing it with their friends.
Nostalgia-Inducing Customization Campaigns
Pepsi Boasts a Create-Your-Own-Can Branding Initiative
Trend Themes
1. Personalized Packaging - Brands can take advantage of consumer favoritism toward personalization and create create-your-own-customized packaging campaigns.
2. Nostalgic Marketing - Brands can tap into individuals' inclination toward nostalgia and create marketing campaigns that evoke past memories and feelings.
3. Chatbot Customization - Chatbots can be developed to guide consumers through the design process, offering a unique and interactive customization experience.
Industry Implications
1. Beverage - Beverage brands can implement personalized packaging campaigns to create an emotional connection with consumers.
2. Marketing and Advertising - Marketing and advertising agencies can leverage nostalgia and personalization to create effective branding initiatives.
3. Digital Services - Digital service providers can help companies develop interactive chatbots that guide consumers through a personalized design process.