Animal Printed Functional Sneakers

atmos and adidas Unveil the Crazy Animal ZX 8000 Sneaker

adidas and atmos join forces to unveil a new colorway of the ZX 8000 sneaker model in 'Crazy Animal' patterning paneling throughout the silhouette. The lifestyle footwear is adorned in patterns and prints that are further enhanced with multiple materials.

The design language is retro and features five patterns with three main materials throughout the entire makeup of the model. There are animal prints such as leopard panther, snake, tiger, and zebra all decorating the upper at the throat, toe box, quarters, and the overlays as well. The materials utilize flocked fabric base foundations, white leather overlay for some textures, and accenting reflective accents the heel and the toe cap to round it all out.
Trend Themes
1. Retro Animal Print Sneakers - There is an opportunity for fashion companies to add retro animal prints to their sneaker designs for a unique and trendy appeal.
2. Multi-material Sneaker Construction - By utilizing multiple materials, there is an opportunity to create unique and visually interesting sneaker designs that stand out from traditional single-material sneakers.
3. Reflective Accents on Sneakers - Adding reflective accents to sneaker designs provides an opportunity to create fashionable and functional footwear that stands out in low-light conditions.
Industry Implications
1. Fashion - Sneaker companies, clothing brands, and accessories companies can benefit from incorporating the retro animal sneaker design trend into their product lines.
2. Footwear - Companies in the footwear industry can explore the use of multiple materials and reflective accents to create unique and visually interesting sneaker designs.
3. Outdoor Recreation - The use of reflective accents on sneakers could appeal to those who engage in outdoor activities and require functional footwear that provides visibility in low-light conditions.

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