A group of activists called the Regional Committee for Viticultural Action (aka CRAV) is giving French President, Nicholas Sarkozy, a monetary ultimatum â€" subsidize the distilling of surplus wine or feel its wrath. These terrorists of the grape have been known to hijack wine shipments and blow up government buildings.
I guess CRAV's motto is "French President's begin as grapes, and it's up to CRAV to stomp the cr_p out of them until they do something acceptable."
Implications - CRAV Grape Activists' demands included more money but it also stated that it wanted Europe to continue providing a subsidy for converting suplus wine into alcohol spirits. The activists point to a 1907 winemakers' uprising as part of their inspiration for the campaign. It will certainly be interesting to see how this plays out.
Wine Terrorism
CRAV Grape Activists Threaten French President
Trend Themes
1. Wine Activism - There is an opportunity for disruptive innovation in the wine industry by catering to the demands of wine activists.
2. Government Subsidies - The demand for government subsidies in agricultural industries can become an innovative model for many industries.
3. Wine Waste Management - The wine industry can look into innovative solutions to manage surplus wines and prevent it from turning into a terrorizing issue.
Industry Implications
1. Wine Industry - The wine industry can use wine activism and subsidies as a model for diversification and expansion.
2. Agriculture - Agricultural industries can learn from the demands for government subsidies and adopt an innovative approach to expansion and sustainability.
3. Waste Management - Waste Management industries can look into the wine industry's surplus wine as an opportunity to innovate ways to reduce, reuse, and recycle waste.