Bridge Brewing is a new microbrewery in North Vancouver, British Columbia who recently commissioned creative firm St Bernadine to create a dynamic craft beer packaging scheme. The result is an artisanal line that channels rustic tradition through the use of craft paper and the integration of local topographical maps onto the beer case designs.
Facing rapid expansion soon after opening up shop, Bridge Brewing was forced to quickly catch up in terms of branding and packaging, needing to up their offer to include 6-packs. The St Bernadine's designed 6-packs retain the same brown craft paper aesthetic as the individual bottles and carves out a typically Pacific Northwest feel for the new craft brewer.
Bridge Brewing is another example of a microbrewery using artisan branding and rustic nostalgia to separate the brand from mainstream beer alternatives.
Cascadian Microbrewery Branding
This Craft Beer Packaging Channels the Pacific Northwest Lifestyle
Trend Themes
1. Artisanal Branding - The trend of using artisanal branding creates an opportunity for microbreweries like Bridge Brewing to differentiate themselves from mainstream beer alternatives.
2. Craft Paper Packaging - The use of craft paper packaging presents a disruptive innovation opportunity for breweries looking to convey a sense of rustic tradition and authenticity.
3. Integration of Local Elements - Integrating local topographical maps onto beer packaging opens up opportunities for breweries to showcase regional pride and connection to their community.
Industry Implications
1. Craft Beer - The craft beer industry can leverage artisanal branding and craft paper packaging to stand out in a crowded market and appeal to consumers seeking unique, high-quality brews.
2. Graphic Design - The graphic design industry can capitalize on the trend of integrating local elements in packaging to create visually appealing and regionally customized designs for various products.
3. Food and Beverage Packaging - The food and beverage packaging industry has an opportunity to explore the use of craft paper and rustic design elements to cater to brands looking to convey authenticity and a connection to nature.