To celebrate 22 years of its iconic 'Eat Mor Chikin' cows, Chick-fil-A — the Atlanta-based chicken sandwich establishment — is marking July 11th as Cow Appreciation Day, and diners have the chance to take advantage if they're willing to get a little bovine. As part of the promotion for Cow Appreciation Day, customers will get a free Chick-fil-A entree if they dress in any cow-themed attire.
For adults, the promotion offers free entrees, including an Original Chicken Sandwich, a seasonal Smokehouse BBQ Bacon Sandwich, or an Egg White Grill, if they wear anything related to cows. The truly committed can don a full cow costume, but even a black and white-spotted cow accessory will do. Kids can get a free Kid's Meal as well, but they'll need to dress up "head-to-hoof."
Cow Camouflage Campaigns
Chick-fil-A's 'Cow Appreciation Day' Rewards Customers for Bovine Apparel
Trend Themes
1. Cow-themed Marketing - Opportunity to create cow-themed marketing campaigns and promotions to engage customers and increase brand awareness.
2. Costume-based Promotions - Chance for businesses to implement costume-based promotions as a way to drive customer participation and enhance brand loyalty.
3. Community Engagement Events - Trend of organizing community engagement events like Cow Appreciation Day to foster a sense of fun and connection with customers.
Industry Implications
1. Fast Food - Disruptive innovation opportunity for fast food chains to create unique promotional events that resonate with customers and generate buzz.
2. Apparel - Opportunity for apparel companies to capitalize on the cow-themed attire trend and design clothing/accessories that cater to participants of events like Cow Appreciation Day.
3. Marketing and Advertising - Opportunity for marketing and advertising agencies to help businesses craft creative campaigns and activations centered around costume-based promotions and community engagement events.