Remember when country music was all about the simple life? They were About Living on Love, Fishing in the Dark, how much you Love this Bar, about that Whisky Girl or your old Red Rag Top. Things are shifting in the music genre, and now Brad Paisley has even taken things "Online."
Unfortunately the embed is disabled for the music video, but you can still check it out here.
Online is about how the internet let's people be whoever they want. Through social networking communities, they can fully become one with their avatars, and live the virtual life they've always wanted. Country has always been about real life, and, as unfortunate as it is, half of our real lives are being spent in online worlds.
Tim McGraw is probably shaking his head, saying, "I miss back when."
Paisley hosted a contest to let users submit their own videos for the song before its July debut. Check out one user's entry embedded below! For those who are just as amused as I am, here's a few more:
http://youtube.com/watch?v=MUuPKAo-yi8
http://youtube.com/watch?v=VBS9wSMP-L0
http://youtube.com/watch?v=BROz-y2WzgE
Country's Cooler Online
Brad Paisley On YouTube
Trend Themes
1. Virtual Life - The rising popularity of virtual life interaction and gaming along with social networking communities create an opportunity for music and entertainment industry professionals to tap into this trend through collaborations or sponsorships.
2. User-generated Content - With the rise and popularity of user-generated content in music, entertainment and advertising industries, companies can leverage this trend by hosting more user-generated content contest like Brad Paisley which can interact with their audience locally and globally through social media platforms.
3. Online Concerts - The shift towards virtual experiences like online concerts, fan meet and greets and virtual concerts via YouTube Live, Facetime, Zoom, etc. presents an opportunity for music industry professionals to increase audience engagement by incorporating innovative virtual concert experiences.
Industry Implications
1. Music Industry - The music industry can explore new innovative ways to create interactive musical experiences that utilize social media platforms and virtual reality technology to increase audience engagement.
2. Gaming Industry - Gamification in music, entertainment, and advertising can create more opportunities for audience engagement through interactive social gaming platforms that enable audiences to connect and interact with content creators.
3. Advertising Industry - Advertising companies can collaborate with music and entertainment industry professionals to create and launch immersive virtual marketing campaigns that engage audiences through targeted multi-channel delivery platforms.