For summer 2009, MAC Cosmetics is releasing a collection of honey themed products including three lip glazes, two honey-tinged fragrances, eye shadows, and three highlighting powders in gold, apricot and warm brown.
Also available from MAC Cosmetics are body care products such as a moisturizing body wash and cream, and a multi-purpose salve.
Implications - A sticky appearance is not necessarily undesirable, and that is something MAC Cosmetics has realized with this unusual but effective line of cosmetics. When it comes to a product like this, the name of the game is packaging and branding, and the result is that even things which might not intuitively seem attractive can be made to seem alluring and exciting.
Sticky Sweet Cosmetics
MAC's Naked Honey Collection for Summer 2009
Trend Themes
1. Honey-themed Cosmetics - Brands can capitalize on honey-inspired cosmetics to tap into the trend of natural and organic beauty products.
2. Multi-purpose Body Care - Creating beauty products with multiple uses can provide convenience and value to consumers, opening opportunities for innovative skincare lines.
3. Unconventional Packaging and Branding - Exploring unique packaging and branding strategies can make even unusual products appealing, presenting opportunities for disruptive innovation in the cosmetics industry.
Industry Implications
1. Beauty and Skincare - The beauty and skincare industry can leverage honey-themed cosmetics and multi-purpose body care to cater to growing consumer demands for natural and versatile products.
2. Personal Care - Personal care companies can incorporate honey-inspired elements into their product lines and create unique packaging and branding strategies to differentiate themselves in the market.
3. Fragrance and Perfume - Fragrance and perfume manufacturers can explore honey-infused scents and innovative packaging concepts to disrupt the industry and appeal to consumers looking for distinctive fragrances.