Spanish creative agency Buenaventura Estudio embarks on a cosmetic packaging project for Modesta Cassinello. The design firm built "a visual system with different layers" both for functional purposes and as a way to communicate the client's mission. The minimalist aesthetic of the materials is achieved through flat design. The imagery instills harmony through Mediterranean-inspired symbology. The relationship between land and sea is effortlessly embodied through the cosmetic packaging project and the inherent simplicity of the design style allows for the compositions to be transferred seamlessly in both physical and digital formats.
Another reason for Buenaventura Estudio's approach to Modesta Cassinello's identity is the fact that the packaging design allows the client to insert new products into the line without a hitch.
Photo Credits: Bruno Herrera
Dynamic Cosmetic Packaging Projects
Buenaventura Estudio Curates Modesta Cassinello's Identity
Trend Themes
1. Dynamic Packaging Design - The use of a visual system with different layers in cosmetic packaging projects opens up opportunities for dynamic and versatile packaging design.
2. Minimalist Aesthetic - The minimalist aesthetic achieved through flat design in cosmetic packaging projects offers opportunities for clean and contemporary brand identities.
3. Seamless Transferability - The ability to transfer compositions seamlessly in both physical and digital formats in cosmetic packaging projects provides opportunities for consistent branding across different platforms.
Industry Implications
1. Creative Design - The creative design industry can explore disruptive innovation opportunities by incorporating dynamic packaging design techniques in various consumer products.
2. Cosmetics - The cosmetics industry can leverage the minimalist aesthetic and versatile packaging design in cosmetic products to create unique and visually appealing brand identities.
3. Digital Marketing - The digital marketing industry can benefit from the seamless transferability of compositions in cosmetic packaging projects to create cohesive and consistent brand experiences across different online platforms.