Corona's Eclipse Glasses were announced in a brief DIY video, helping the beer company join the ranks of corporations marketing products for the upcoming astrological phenomena.
With the solar corona as the company's namesake, the beer brand is now helping viewers prepare for the upcoming solar eclipse with simply made protective eyewear. According to NASA, the only safe way to look at an eclipse, or partially eclipsed sun, is through special-purpose solar filters such as "eclipse glasses."
A 35-second video from Corona highlights the process of transforming a 12-pack of Corona into an eclipse-viewing pinhole camera with the help of aluminum foil and a white piece of paper. The video also recommends consumers save their bottled beer for their Monday night eclipse parties, encouraging groups to post their photos on social media with the hashtag #CoronaEclipse.
DIY Eclipse-Viewing Goggles
Corona's Eclipse Glasses Can Be Made from Its 12-Pack Box
Trend Themes
1. DIY Eclipse-viewing Gear - Beer companies and other brands can capitalize on the trend of people making their own simple eclipse-viewing equipment.
2. Brand Marketing for Astrological Events - More corporations can get involved in marketing products for upcoming astrological phenomena, creating potential partnerships and sponsorships.
3. Solar Safety Products - As awareness grows for the need for safe solar filters and viewing equipment, companies that manufacture these products can capitalize on the demand.
Industry Implications
1. Beverage Industry - Beer and other beverage companies can create unique marketing campaigns for special events like the solar eclipse, using their products in creative ways.
2. Technology Industry - Technology companies can create new and innovative ways for people to view the solar eclipse safely and comfortably, filling a need for better eclipse viewing products.
3. Outdoor Recreation Industry - As outdoor activities such as camping and hiking continue to grow in popularity, outdoor recreation companies can market specific gear for safe eclipse viewing during outdoor excursions.