Corella meat packaging demystifies the experience of buying various types of cheeses, pork, beef and poultry by telling the consumer exactly what sort of animal he's about to eat and from where on that creature the cut has come.
The small butcher shop in Spain enlisted the assistance of Fauna to freshen up the store's identity. The successful route that was taken by the design firm was to establish a clean and coherent look to take the mess out of the purchasing process. The cooking part is always another story.
Plain white backgrounds make up the labels and the bags, and these are printed upon simply with minimal black text and basic black livestock illustrations. Finally, Corella meat packaging features red and golden rectangles to delineate and distinguish rumps from ribs.
Product-Outlining Packaging
Corella Meat Branding Indicates the Exact Cut of the Animal Inside
Trend Themes
1. Transparent Product Packaging - Emphasizing transparency in product packaging by providing detailed information about the origin and type of animal, creating a more informed consumer experience.
2. Minimalist Design - Embracing a clean and coherent design aesthetic for packaging, utilizing plain white backgrounds, minimal black text, and basic black illustrations to simplify the purchasing process.
3. Color Coding - Using color-coded rectangles to visually distinguish different cuts of meat, making it easier for consumers to identify and choose their desired product.
Industry Implications
1. Food and Beverage - Opportunity for food companies to use transparent packaging and minimalist design to provide consumers with more information and create a more visually appealing product.
2. Retail and Consumer Goods - Opportunity for retailers to incorporate color-coded packaging techniques to simplify the shopping experience and help customers quickly identify the products they are looking for.
3. Design and Packaging - Opportunity for design firms to help businesses create clean and coherent packaging designs that enhance the consumer experience and differentiate their products from competitors.