The Coors Light 'Snap.Send.Score' promotion is an inventive marketing initiative involving loads of tech and testosterone. The contest calls for consumers to photograph SnapTags with a smartphone, send in the photographs, and ultimately enter to win a deluxe trip to the Super Bowl.
SnapTag is a revolutionary technology used to make marketing and advertising much more interactive. Bearing a brand logo aesthetic, SnapTags allow the same level of involvement as QR codes, except in a prettier package. The Coors Light 'Snap.Send.Score' makes optimal use of the technology. Check it out in the attached video.
Macho Mobile Promotions
The Coors Light 'Snap.Send.Score' Contest Gets You to the Super Bowl
Trend Themes
1. Interactive Marketing - The Coors Light 'Snap.Send.Score' promotion demonstrates the trend of using innovative technologies to engage consumers and make marketing more interactive.
2. Snaptag Technology - SnapTags, a revolutionary alternative to QR codes, are being utilized in the Coors Light 'Snap.Send.Score' contest, showcasing the trend of using aesthetically pleasing interactive codes in marketing campaigns.
3. Tech-enabled Promotions - The Coors Light 'Snap.Send.Score' contest exemplifies the trend of leveraging technology, such as smartphone photography, to create engaging promotional activities for consumers.
Industry Implications
1. Beverage Industry - The Coors Light 'Snap.Send.Score' promotion highlights disruptive innovation opportunities for beverage companies to create interactive marketing initiatives that resonate with consumers.
2. Technology Industry - The integration of SnapTag technology in the Coors Light 'Snap.Send.Score' contest presents disruptive innovation opportunities for technology companies to develop and refine interactive marketing solutions.
3. Sports Industry - The Super Bowl-centric Coors Light 'Snap.Send.Score' contest suggests disruptive innovation opportunities for sports companies to collaborate with beverage brands and engage fans through interactive promotions.