The Coors Light Coors-icles have been announced by the brand as an unexpected product developed with March Madness in mind to offer fans with a way to stay cool as they enjoy the games. The product is a non-alcoholic, beer-flavored frozen treat that's inspired by the refreshing taste of the brand's signature Coors Light beer. Developed for fans aged 21 and up, the ice pops are being launched today via the brand's website where consumers can pick up a six-pack in limited quantities.
Vice President of Marketing for the Coors Family of Brands Marcelo Pascoa commented on the new Coors Light Coors-icles saying, "Every point, slam dunk, assist and block puts you on the edge of your seat, but a taste of a Coors Light Coors-icle will bring you back to a moment of chill."
Beer-Flavored Ice Pops
Coors Light Coors-icles are Non-Alcoholic But Only For Fans 21 and Up
Trend Themes
1. Alcohol-free Beverages - Non-alcoholic beer-flavored ice pops demonstrate a trend towards alcohol-free beverage options.
2. Innovative Consumer Products - The development of a non-alcoholic, beer-flavored frozen treat represents an innovative product in the consumer market.
3. Summer-themed Food and Drinks - Beer-flavored ice pops specifically designed for refreshing summer enjoyment address a trend towards seasonally-inspired food and drinks.
Industry Implications
1. Food and Beverage - A new product that combines aspects of both beer and frozen treats presents a disruptive innovation opportunity in the food and beverage industry.
2. Sports and Entertainment - The launch of beer-flavored ice pops inspired by March Madness offers a disruptive innovation opportunity in the sports and entertainment industry for creating unique fan experiences.
3. Retail - The online sale of Coors Light Coors-icles in limited quantities represents a disruptive innovation opportunity for retailers to test the popularity of niche, novelty products with consumers.