Near the end of January, fans will get the first-ever chance to book a seat on the Coors Light Chill Train, which is making a triumphant return after more than a decade. This beer train is being revived for the Super Bowl and with the magic of CGI, passengers who book their seat will be virtually placed on the Coors Light Chill Train in a special, slo-mo version of Coors Light's Big Game ad.
Many North American consumers fed up with car culture yearn for sustainable and efficient transportation options, and there is a notable shift in interest towards train travel. Coors Light's iconic train first made its debut in 2005 and its return in 2024 aligns with a new generation—Gen Z in particular—that's after more environmentally friendly, experiential and convenient ways of seeing the world.
Cross-Country Beer Trains
The Coors Light Chill Train Invites Passengers Aboard with CGI
Trend Themes
1. Sustainable Train Travel - There is a notable shift in interest towards train travel as consumers yearn for sustainable and efficient transportation options.
2. Experiential Transportation - Gen Z is after more experiential and convenient ways of seeing the world, leading to a resurgence in interest towards the Coors Light Chill Train.
3. Virtual Reality Advertising - The use of CGI in the Coors Light Chill Train campaign demonstrates the potential for virtual reality advertising and immersive brand experiences.
Industry Implications
1. Transportation - The shift in interest towards train travel presents opportunities for companies in the transportation industry to provide sustainable travel options.
2. Hospitality - The resurfacing interest in experiential transportation opens doors for the hospitality industry to create unique and memorable travel experiences for customers.
3. Advertising - The use of virtual reality in advertising campaigns, like the Coors Light Chill Train, creates opportunities for companies in the advertising industry to innovate and engage consumers in immersive brand experiences.