This free smartphone game functions as an immersive advertisement for Coors Light Beer.
The simple smartphone game leads players through an animated fighting adventure. The game's heroes, called "Super Refresh-Men," have to fight bad guys, collect beer and save party-goers from threatening overheating disasters like melting asphalt with refreshing Coors Light Beer. So far, reviewers say that it's a fun, classic smash 'em game, plus it's a free smartphone distraction for commuting and boring moments throughout the day.
This is a great marketing move on the part of Coors Light. By providing consumers with a free, entertaining product, they offer something valuable in return for its audience's attention. It's a great example of a brand packaging its message in a way that engages its consumer and makes them forget that they're being advertised to.
Branded Smartphone Games
This Free Video Game Cleverly Advertises Coors Light Beer
Trend Themes
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Branded Smartphone Games — More and more brands are developing their own smartphone games as a way to engage with consumers and offer a unique product that doubles as advertising.
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Gamified Advertising — Gamifying the advertising experience not only makes it more enjoyable for consumers, but also creates a longer-lasting and more immersive brand experience.
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In-game Product Placement — Brands can use in-game product placement as a non-intrusive way to advertise products and create a positive association with their brand.
Industry Implications
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Food and Beverage — Food and beverage companies can engage with consumers by creating fun, branded games that incorporate their products in a creative and immersive way.
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Advertising and Marketing — Advertising and marketing companies can take advantage of the gamification trend and develop innovative campaigns that turn ads into fun and engaging experiences for consumers.
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Mobile App Development — Mobile app developers can help brands create unique and entertaining games that function as advertising, and also incorporate innovative features like in-app purchases and social networking integration.