As part of its Spring/Summer 2019 collection for men, Southern Tide is introducing a range of performance cooling clothing that helps to draw heat and moisture away from the skin, thanks to brrr°, a performance fabric.
Thanks to its partnership with brrr°, Southern Tide is now introducing a range of styles that deliver a Triple Chill Effect, which is cool to the touch and beneficial for lowering the temperature of the skin. The efficacy of these fabrics have been rigorously lab-tested and proven to come out on top when it comes to their cooling properties.
Southern Tide will be introducing this cooling technology on styles like its Gulf Short for men, as well as polos and sports shirts. In the year ahead, more styles featuring brrr° technology are set to be unveiled.
Coastal Cooling Clothing
Southern Tide and brrr° Partnered to Develop Performance Apparel
Trend Themes
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Industry Implications
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